After years of supporting lonely older people in Ukraine, we realized that we want to and can do more for the systemic changes in our country and the revision of existing societal stereotypes and prejudices. Therefore, we launched a new advocacy direction to protect the rights and interests of
older people and, by engaging new partners, communities, volunteers, and caring people, create an age-friendly World where happy ageing is possible and desired, where everyone, regardless of age, is first and foremost a Human.
Ageing or longevity? Becoming an adult or getting old? Old age or second half of life? Our attitude and perception influence the reality we form. The one where older people feel an integral part of society, capable of contributing to its development, and receive the needed support, or the one where they are forgotten, lonely, and isolated, feeling like a burden.
Alina Diachenko
Advocacy Lead